Background

As one of the top baby care products, Zwitsal wants to launch Zwitsal Body Mist as their new adult product. Zwitsal wants to trigger the nostalgic memory from the baby smell for its targeted users, which are young people and mothers. They had sold this product in other countries, but haven’t officially launch it in Indonesia.

What We Do

We collaborate with 7 influencers (divided into 2 groups) to develop a digital orchestration to bring awareness on this new product. The influencers share their childhood memories & make the audience reminisce their childhood, the stories was featured in Mother and Baby & Cosmopolitan Indonesia.