#StopBeautyBullying

Background

Using the philosophy of flower that can bloom even in the darkness, LUX encourage women to be confident & grow, even if they don’t fit in the society’s “beauty standard” and got bullied.

What We Do

Creating a digital orchestration with Maudy Ayunda as a Brand Ambassador of Lux Indonesia and other KOLs to convey the message of #StopBeautyBullying. The campaign was published in Cosmopolitan Indonesia.